Starting small…

Cover of "Small Is Beautiful: Economics a...
Cover via Amazon

Both eBay and Amazon started small and their platforms have empowered countless other small businesses around the world to start small as well…
Their pioneering use of the internet changed the way that businesses and consumers interact putting buyers and sellers in touch with one another in a way that had not been possible before which is why Amazon and eBay demonstrates the power of the idea that “small is beautiful”…
Anyone can sell products from their platforms, from individuals selling unique items to “power sellers” who set up virtual stores either within the platform of linked to it…
In the online marketplace the same opportunities exists for every business whether large or small but before the existence of the internet, if someone wanted to sell their products, a physical presence was necessary such as a store, market stall, going door-to-door which is generally the bigger the presence the more successful the business…
Success in retail for example, traditionally relied on a prominent store on town’s main street where retailers could attract the largest number of customers through the door and these businesses often depended on a large sales force who visited customers to build relationships…
In addition, these businesses held an amount of stock in warehouses and had a large office staff to take phone calls and handle paperwork…
That has all changed…
Consumers can now find retailers large or small via the internet from a laptop, smartphone or tablet were the physical scale of the business no longer correlates with success as many businesses no longer need large offices…
Paperwork has diminished, while online communication-email, instant messaging and social media allows sole-trades and employed people alike to work remotely from home or from anywhere in the world…
Larger companies used to be competitive than small companies because they had better economies of scale (the cost advantages that enterprise obtain due to size) as when computers were first developed this continued to be true because large costly servers were required for file storage…
Today, however the internet is free and technology prices are relatively inexpensive—cloud computing whereby organizations share virtual infrastructure software and storage has enabled small businesses to have access to the power of integrated networks and computing at a very low cost, and with no use of physical space…
Just as scale is no barrier to success, neither is geography as a small business can now reach customers all over the world just as effectively as a large one as it is possible to live on one side of the globe and sell items from entirely different continent…
Also the introduction of PayPal in 2000 allowed simple payment and money transfers in a wide range of currencies via the internet furthering opportunities for small companies to operate as global e-commerce businesses…

6 comments on “Starting small…

  1. -

    Thank you ever so for you article.Really thank you! Great.

  2. -

    Very good article.Much thanks again. Much obliged.

  3. -

    Thanks again for the blog post.Really thank you! Want more.

  4. -

    A round of applause for your post.Much thanks again. Great.

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